Job Summary
Company Name
Locations
Nationality
Experience
Keywords / Skills
Function
• Marketing & Communications
Role
• Business Development Manager
Industry
Summary
Posted On
Job Ref code
Job Description
Job Description
Key Accountabilities
Strategic:
1. Framing of Advertising and PR strategy.
2. Networking with the top management for viable media strategy.
3. Handling appropriate media selection for generating awareness and crisis management.
4. Collecting information on product performance, market presence and brand position.
5. Evaluating new communication from time to time and effectively adopting the same.
6. Mapping the movement of competitors and industry counterparts and accordingly fine-tuning communication plans.
7. Conceptualise innovations for Investor Awareness and Education using existing and new media platforms.
Operational:
8. Dealing with the advertising agency for development of product literature and providing creative inputs.
9. Writing copy / script / content for collaterals, films, advertisements etc.
10. Negotiating and ensuring brand visibility at Industry events.
11. Supporting the business team in their initiatives for member relationship management and new membership drive.
12. Negotiating and Media buying – electronic media, online media, print magazines, radio, hoardings etc.
13. Sourcing and managing outsourced creative partners for designing of ads, brochures, etc on a project basis
14. Working with the PR agency for their support in facilitating media interactions.
15. Interacting with various departments for ensuring flow of information.
16. Ensuring quality control on language for all material – brochures, films, other publications etc.
17. Prepare and getting internal approval for media releases in English, supervising translations in regional languages and disseminating the same.
18. Planning, organizing and managing events such as Industry events or seminars, product specific seminars, events with media partners, special educational and awareness programs for the Press
19. Preparing Product films and Corporate films based on requirement.
20. Supporting JAPs and product awareness programs conducted by the business team
21. Planning and conducting Press conferences
22. Ensuring daily update of information to the Press in English and Hindi.
23. Updating the website with news, investor awareness initiatives,
People related:
24. Supervising and managing the team to ensure all deliverables are of high quality and delivered on time.
Candidate Profile
Educational Qualification
Postgraduate in management in Marketing/ Post Graduate in Mass Communications from a reputed institute.
10+ years of experience in similar role
Competencies (Behavioural Skills) required
Strong written and verbal communication skills
Good Planning and Organisational skills
Pro-active and result oriented
Hindi skills, English skills language skills
Nature of Interaction
Providing all support in dealing with media, PR agency, events, etc
Printing of marketing collateral
Feedback or joint events
Product films
Ensuring coverage
Briefing on requirements for articles, brochures, other marketing collateral
Getting support for events, functions
Making Product Films / Promos for TV/Radio
Ensuring coverage and keeping updated with daily information bulletin
- Managing all marketing expenses within the budgets Renewing contracts with the printing vendors, PR agencies, creative consultants, with appropriate approvals
- Decision on where to give material for Printing Initial screening of external agencies and recommendations with decision makers
Key Skill(s)
About Company
We are servicing this need for many national and international clients across various domains. We have been helping find a large number of our clients quite a few leaders, functional experts as also emerging precocious talent since 1997.
We credit all our success to three things; customer centric work systems, unflinching belief in our corporate values and our synergy enhancing team. We see repeat business and referral as the operative driver of customer feedback.
For more details on us visit www.vitasta.com
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